Category: Articles

Forbes: Why Don’t We Among Three Boy Bands On The Rise

Forbes: Why Don’t We Among Three Boy Bands On The Rise

Why Don’t We was chosen by Forbes as 1/3 Boy Bands On The Rise and I couldn’t agree more. Congrats, guys!

The most promising prospect so far is Why Don’t We, an American fivesome that seems to have a lot going for them. Considering members Daniel Seavey, Zach Herron, Corbyn Besson, Jonah Marais, and Jack Avery all got their start posting solo music to social media before coming together last year, they started with an already solid fanbase that keeps growing. Those fans are also highly engaged, and only becoming more engaged. Additionally, their music strays from what we’ve come to expect from boy bands. Rather than bubblegum pop, Why Don’t We opt for the catchy, Chainsmokers-esque dance-pop that has been dominating the Top 40. As Marais so unabashedly put it in an interview last year, “Take every popular artist you hear on the radio, mash it up into one, and have five dudes sing it!”

That plan seems to be working. The band started gaining steam after the release of their debut EP, Only the Beginning, in November, but things have really started to blow up in 2017. In the past three months, they’ve added over 81,000 fans on Facebook, up significantly the previous three months’ addition of just over 6,000. They’ve also added over 300,000 Instagram followers, compared to right around 22,000 the three months prior. This week, they are among the 20 up-and-coming artists with the highest number of artist station adds on Pandora, where they’re seeing 2,700 station adds per week.

Like any good boy band, Why Don’t We’s fans are highly engaged as well. Over the past 30 days, they have seen an average off 1,785 mentions per day. That’s 175 times what we would expect for an account with their reach (a little over 43,000 followers). Their strongest demographic on Pandora, which owns Next Big Sound, is women ages 25-34. Overall, their fanbase is about 70% female.

You can read the entire article over at Forbes.com!